Eulerian Technologies launches Eulerian Tag Master: the real-time solution for independently, easily and securely adding and monitoring tags.

The development of relations with service providers who agree to results-based remuneration and with new partners offering targeted ad displays entails this same type of technical necessity: the installation of tags – computer code – on the pages used by e-consumers to place their orders.

Yet for many marketing and sales departments, installing these tags on a site’s pages requires IT developments and thus a process that is often lengthy and cumbersome.

Eulerian Technologies, as the provider of a solution that measures online marketing campaign performance, has naturally been confronted with the difficulties clients have in integrating these tag lines and the frustration of merchant sites’ sales and marketing departments.

With its release of Eulerian Tag Master, Eulerian Technologies is offering its clients a solution that is simple, fast and manageable in real time.
In concrete terms, Eulerian Tag Master consists of a few lines of code and an online interface.

Once the code has been added to the client’s web pages, the client will have a dedicated area for adding the tags of any new partners and for reintegrating existing partner tags in order to manage them independently of its IT team, all of which without touching the company’s actual site pages.

The insertion of third-party tags raises the question of the security of the data transferred to partners whose tags are called.

Eulerian Tag Master can make third-party tag calls conditional upon customizable static or dynamic rules linked to the user’s location, site-centric activity and any associated parameters.
Marketing and sales departments can then provide each partner with access to data that are relevant and necessary to the enterprises’ collaboration.

Multiple client benefits:

• a single code integration operation on the site
• tag activation based on arbitration rules: in view of the many data linked to the site, its users and their marketing paths at the time of display. In particular, this can provide for more accurate partner remuneration and for the protection of the customer bases of Eulerian Tag Master users
• integration of ad hoc, customizable tags (image format, iframe, JavaScript, etc.)
• integrated report generation covering the number of calls and enabling implementation quality control
• advantages of a solution based on a proprietary Eulerian Technologies infrastructure: exclusive network, geographic redundancy for the highest reliability in handling third-party tags
• improvement of page load times and SEO optimization
• 60 partner tags already integrated, for even faster activation (referring platform, retargeting: Criteo, SEM tools: eSearchVision, e-mail router, shopbots, e-ads, social and web analytics: Google Analytics)