Establishing a webanalytics strategy is a long and painstaking process due to the complexity of sites’ tagging. Optimizing implementation speed and increasing the reliability of data capture are essential to enable smooth and reliable assessment of marketing campaigns. In order to allow Marketing departments to refocus on their core business – analysis and decision-making – Eulerian Technologies has created Eulerian Live Tagging, the agile real-time tagging solution.

Simplification and control over tools

Eulerian Live Tagging uses a universal tag for all a site’s pages. Tagging no longer requires a tagging plan and endless communications between marketing teams and internal or external technical service providers. This both saves time and reduces the cost of the project.
The ability to configure tags without any technical skills, via an interface incorporated into your browser, allows the Marketing department to control the association between a site’s pages and the role they play in its conversion strategy. The interface also provides permanent access to the site’s tag structure for complete control over data capture parameters, from within the Marketing department itself.

Real-time management

Eulerian Live Tagging benefits from Eulerian Technologies’ proprietary real-time infrastructure. This exclusive capability gives the Marketing department unprecedented responsiveness in the optimization of data capture. This guarantees the relevance of the analyses carried out by webanalysis and business intelligence teams.

Eulerian Live Tagging also allows management of the Eulerian Tag Master solution, tag container for third-party partners – affiliate or retargeting platforms, CRM tools, etc. Third-party tag calls can now be managed without any technical knowledge via an interface and, of course, in real time. It is also possible to make third-party tag calls conditional upon ad-centric, user-centric or site-centric criteria, providing complete control over data shared with third parties.

About EULERIAN TECHNOLOGIES.
Under the leadership of ESIEA alumni Guillaume Fougnies and Mathieu Jondet, the company has been profitable since 2005 and already boasts more than 80 clients including Go Voyages, Nouvelles Frontières, Darty and Sarenza. The company plans to triple its revenue in the next three years and to recruit some 10 additional staff members in the next two. Eulerian Technologies owns its infrastructure, which has been customized to support heavy loads, and has also established its own training centre. Its adserving solution, Eulerian Ad Manager, has been certified for Google Display Network. www.eulerian.com

Press contact
Pepper Menthe Communication-Samira Chakkaf Andalouci
07 86 11 14 52- samira@peppermenthe.com