An initial desire focused on simplifying the lives of marketing departments
The launch of Eulerian Technologies in 2002 was driven by the ambition of liberating marketing departments.
This goal defined the spirit of the Eulerian Analytics product and led to the development of the company’s current solutions.
At present in 2011, the task of a web marketer is more challenging than ever: there are numerous tools that provide for the automated collection of billions of data using all sorts of measurement tools (ROI, audience, behaviour, CRM, etc.).
But in order to make informed decisions, this considerable mass of data must be dealt with, necessarily entailing filtering for the most relevant points and the performance of analyses and reconciliations in order to obtain harmonized, consistent data.
We are moving into a new era in which informed budget trade-offs are key to the success of our clients.
This is why Eulerian Technologies has developed solutions to consolidate and deduplicate all of the data generated by an advertiser’s marketing operations.
This makes it possible to define the specific return on investment for each channel, eliminating the risk of multiple counting.
Budget trade-offs can thus be determined on the basis of reliable, unified data that clearly identify which expense lines are in fact profitable.
Eulerian Technologies is proud of the advances made on its solutions over the past 8 years, achieved through working on the issues of its advertising clients – references in the world of e-commerce –, and of its applications’ contributions toward developing their businesses.
