Eulerian Analytics

1 single, universal tag to deploy on your website and your campaigns, with a personalized tagging plan provided by our technical support team.

Simplification of measurements

1 unique solution to collect, centralize, deduplicate and organize all data from your acquisition channels, website conversion funnel and customer paths. Stop working in silos!

Simplification of visualization

In the blink of an eye, the traffic acquisition driver provides a complete, detailed view of all performance indicators for your current campaigns, on a single interface. Gone are the days of switching from one tool to another and consolidating reports that use different counting bases.

All your marketing channels are connected and your results are unified!

The core of the Eulerian Analytics solution is the provision of as much data as possible for the identification and visualization of your conversion channels. Over and above the number of channels covered, Eulerian Analytics also provides a detailed segmentation of the information. In this way, the Eulerian Analytics interface allows you to refract, reflect and disperse all web marketing components in real time.

Real-time prism marketing producer

The interface can measure up to 40 marketing interactions leading up to conversion and traces back specifically to the key aspect of the acquisition, such as the key word purchased, the key word actually entered, or the referring site’s banner or identifier, but also site and user-centric data (pages visited, page area clicked on, customer characteristics, etc.).

An immediate, historical view of pre-conversion marketing interactions

Naturally, all views include post-click, non-session and post-view information.
Dynamic data reinterpretation

Eulerian Analytics can personalize your performance measurements via a number of different approaches.

1st approach: you can now decide whether to include or exclude marketing actions and channels from your performance statement, based on conversion biases encountered or certain poor results. Eulerian Analytics offers functionalities that will adapt to the purchasing cycles specific to your customers and your sector.

Focus on scripting your marketing actions: multi-view analysis

2nd, rather revolutionary approach: with Eulerian Analytics, you will have access to 10 views. In addition to the standard first touch, last touch and last touch before purchase views, you can personalize up to 7 more, based on your own marketing mix. Unique advantage: modify your performance views via configurable attribution (post-views, post-clicks or return visits).

Performance indicators are now back in your control!

There can be no guarantee of return on investment without a 3rd highly innovative layer: deduplication. An attribution matrix enables the traffic acquisition driver to identify the key channel (registration channel, first touch, last touch, last touch leading to purchase or one of 9 customizable marketing channels). Put an end to double counting and double remuneration of your performance partners.

Linking strategic user-centric, ad-centric and site-centric information

To meet our clients’ day-to-day needs, we can provide user-centric data (behaviours or sociodemographics) or site-centric data (intra-site navigation path, ergonomics, conversion channel, etc.), which reinforce and enrich their analyses. Practical advantage: a single solution that collects and transmits all these data.


Decision-making at your informed discretion

Eulerian Analytics is an independent third-party solution that allows advertisers to calculate the results of all their campaigns, whether managed by a media agency, performance partners or an adserver, by integrating all the different counting methods used.