There are many tools that measure traffic acquisition channels individually, particularly those developed for different domains such as SEM, referring sites, XML feed management, SEO, e-ads, etc.
Many site-centric tools are also available.
In addition, each e-merchant has a CRM base that includes both prospects and customers.
Only by consolidating ad, site and user-centric data is it possible to identify conversion factors and to positively affect the key indicator that is conversion rate.
To effectively resolve this issue, Eulerian Technologies can create a bridge between traffic generation data, site activity data and customer data. In this way,
Eulerian Technologies provides a solution to measure your e-commerce site’s activity in real time, to understand your customers’ and prospects’ behaviour and to adjust navigation paths in real time in order to make them more effective.
Eulerian Technologies can also create ad hoc bridges to feed these user-centric data into a CRM tool.
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