Eulerian Technologies allows advertisers to deduplicate the performance data from their e-marketing campaigns in real time with its solution, Eulerian Analytics.
This allows our clients to limit the bias in the usual ROI indicators for their online marketing operations and to ensure an increase in profit from their investments.
With our ongoing pursuit of innovation, Eulerian Technologies also allows our clients to view the results of their e-marketing campaigns from different angles, thanks to our Multi-Vues solution.
This approach is more than mere deduplication; it also produces benchmarks between the different channels and measures their overlap.
Finally, the Multi-Vues solution simulates conversion attribution in the absence of one or more acquisition channels in the marketing mix. For example, it can simulate the impact of different marketing channels in the absence of any channels with heavy cannibalization, like brand name queries on search engines (SEO or SEM).
Each Marketing Director has his/her own personal prism, which is why the Multi-Vues solution offers dynamic personalization used to configure the rules that govern traffic and conversion attribution to the different channels. In addition to increasing convenience levels, this can also be used to correct biases concerning the advertiser’s business.
Moreover, it ensures alignment between the merchant’s conversion calculation policy and the reports produced by the solution to measure online marketing campaign results. In this way, the Multi-Vues function sheds new light on the measurement of e-marketing campaign performance and markedly increases consistency and relevance in budget trade-offs between the different acquisition and CRM channels.
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