Info, tips and tricks
Eulerian Blog
Creativity – the sweetheart of your campaigns
Wondering how to improve the performance of your marketing campaigns? We explain how to improve your visibility with your crea
Stages of “Research Online Purchase Offline” (ROPO)
How can you be sure that your online campaigns have impacted an offline conversion? Check out our ROPO (Research Online Purchase Offline) analysis.
5 keys to measuring the impact of Branding campaigns
Wondering how to quantify the impact of your branding campaigns on your final conversions and revenue? Click here!
Implementing an effective attribution strategy
Personalization is important at every stage of the Customer Journey. Learn about these stages and how to build your marketing strategy around them.
Attribution kit: 3 aspects to grasp
Finding the right marketing attribution model to value your channels is essential. This marketing attribution kit puts you on the right track!
What is a high-performance attribution model?
There are a myriad of solutions out there to get beyond Last Click. The perfect attribution model must be out there too ! Let’s find it.
We explain marketing attribution models
The path to conversion is constantly becoming more complex and you are still wondering how to value your channels. Click here for your answer.
Marketing attribution: what you need to know
The term Attribution marketing is increasingly used when it comes to marketing strategy. But what is it and what purpose does it serve?