Info, tips & tricks
Faced with increases in adblocker use and the implementation of GDPR, how can we avoid damage to our data-driven strategy?
How do you know if your TV campaigns are having a real impact on the consumer? Defining their value-add can be tricky, but we have a solution.
The use of mobile applications is growing rapidly. Here you will find some tips to help you master this new data source.
Data is the driving force of my growth, but my customer Journey is complex and needs to be unified to get the most out of it. Where do I begin?
The unification of the customer journey is often hampered by inconsistent data structuring. Here you can find a way to centralize it all.
You continuously collect data; however there are still blind spots on your Customer Journey that affect your Datalake. Identify and optimize!
Your customers’ journeys have become complex and you are wondering how to effectively launch your people-based collection. Click here for a solution!
One of the most complex jobs for marketers is determining the channels that land the best ROI. MTA could be the solution.
How do I build a comprehensive client profile, enriched with every touchpoint a single client may have had with different brands within a group?