Info, tips and tricks
Eulerian Blog
Unified customer journey: 3 important steps
Your customers’ journeys have become complex and you are wondering how to effectively launch your people-based collection. Click here for a solution!
What is Multi-Touch Attribution?
One of the most complex jobs for marketers is determining the channels that land the best ROI. MTA could be the solution.
Understanding the concept of Master DMP
How do I build a comprehensive client profile, enriched with every touchpoint a single client may have had with different brands within a group?
Monetize your data with a dedicated datalayer
Publishers and advertisers alike are well aware of the potential business around the monetization of data; but, where should you begin ?
What is MarTech?
Let MarTech take you on a 1st-class Attribution Marketing and Data Management Platform (DMP) flight with one destination: boosting ROI.