Attribution model

The term attribution model refers to a set of rules for measuring the contribution of each channel (or digital marketing impression) to a conversion.

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Attribution : comprendre ses enjeux pour faire le bon choix !
Getting attribution right
Comment situer le besoin d’évolution de votre attribution
Understand the need for your attribution to evolve
Les modèles d’attribution marketing… on vous explique !
We explain marketing attribution models
MTA, à la croisée des canaux
What is Multi-Touch Attribution?