CPC (Cost per click)

CPC or Cost per click is an economic model, but it can also be used as a performance indicator or KPI. It’s calculated as a price for each click made on an advertising banner or link (on a publisher’s website). It is therefore an indicator for the pricing of online advertising campaigns. CPC is typically used in the context of massive campaigns with a low targeting level. It allows you to measure the cost of acquiring a visitor.

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