Our White Papers Library
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10 questions to launch your strategic attribution!
Ask yourself the right questions to assess the need to evolve your marketing attribution and get into the details of your customer journey.
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Getting attribution right
This white paper will answer the following questions: Why is attribution important? What internal resources will I need? How do I analyze the results?
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Attribution methodology: How to get out of the last click?
This white paper on marketing attribution talks about how to evolve your attribution strategy depending on your customer journey
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Unify all your customer journeys
This 60-page white paper will explain how to unify the Customer Journey and get the very best out of it
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Once upon a time, the customer journey
In this white paper on the customer journey you will discover 5 consumer stories that any marketing professional will find value in.
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Attribution & DMP: A real ROI for your marketing operations!
5 recommendations for a quick and efficient start of an attribution project.
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Data Management Platform: Discover the strategies of Fnac, Voyages-SNCF and SFR!
In this white paper on our Data Management Platform, we talk Fnac, YES.sncf and SFR’s strategy. You’ll see what a DMP can do.
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Data collection – The 7 mistakes to avoid!
To be properly exploited and to generate secure analysis, the data collected must be reliable, complete, and available quickly in real time.
