Attribution –
Boost your media mix!

Boost your growth, make the right decisions in your media mix!

With the Attribution offer, identify the partners who tell the best story at each stage of the Customer Journey, make the right investments in your media mix, and boost your growth.

The attribution offer in detail

  • Simply control the daily performance of your channels in a transparent, customized way: Single touch Attribution or Multi-Touch Attribution.
  • Get a 360° views of your performance: people-based, cross-device, online/offline.
  • Understand the role of your channels in the Customer Journey: Customer Journey Analytics (path, autonomy, presence…).

To go further:

  • Optimization
    through attribution

    Optimize your campaigns in real time and send assigned conversions to your partners
    (Attribution + Activation)

  • People-based
    attribution

    Cross-reference your audiences & your attribution, and move to a people-based attribution
    (Attribution + Segmentation)

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