Info, tips and tricks
General Data Protection Regulations (GDPR) came into effect on May 25, 2018. But how do they impact data collection?
The journey to conversion is getting more and more complex and switches casually from online to offline. We look at ways to keep up with your customer.
Faced with increases in adblocker use and the implementation of GDPR, how can we avoid damage to our data-driven strategy?
How do you know if your TV campaigns are having a real impact on the consumer? Defining their value-add can be tricky, but we have a solution.
The use of mobile applications is growing rapidly. Here you will find some tips to help you master this new data source.
Data is the driving force of my growth, but my customer Journey is complex and needs to be unified to get the most out of it. Where do I begin?
The unification of the customer journey is often hampered by inconsistent data structuring. Here you can find a way to centralize it all.
You continuously collect data; however there are still blind spots on your Customer Journey that affect your Datalake. Identify and optimize!