What do I need the DMP for?All news / 4 October 2016

A DMP has become essential in the data-driven marketing field. Many questions have been raised about its utility and efficiency. Where is the potential? When is it obligatory and when just strongly recommended?

The arrival of the Data Management Platform in the market means a revolution of the field and offers a wide range of marketing possibilities. The DMP is a unique tool that will reconcile 1st/2nd/3rd-party data and allow you to make use of them at the same time.
Just like a breeding tank of data, the possibilities it offers adapt to every type of marketing scenario according to the business needs and performance obligations of each user.
The DMP offers the possibility to deeply customize digital advertising, improve the targeting of campaigns, or analyze with precision the performance of the partners.
To know more about this and discover practical examples, click here.

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Eulerian Technologies, Best traffic generation and web analytics service 2016.All news /

As we announce on September 8th, Eulerian Technologies was among the finalists in the eAwards 2016 celebrated during the eShow Madrid, in the category "Best traffic generation and web analytics service". After many long hours of intense expectation, the verdict was out.

They kept us waiting, but we finally got to know the result of the voting during the eAwards 2016 ceremony – Eulerian Technologies has won the “Best traffic generation and web analytics” award.
The implementation of our solution shown in the case study convinced the voters, whom we would like to thank warmly.
See you again next year!


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Find Eulerian Technologies at the eCommerce-Quebec 2016 exhibitAll news /

The eCommerce-Quebec exhibit will take place in Montréal, on October 12th and 13th. The convention center Palais des congrès of Montréal will welcome the actors of the field, announcers, and providers of technological solutions.

For the first time since the opening of their Canadian branch in April 2016, Eulerian Technologies will attend the eCommerce-Quebec exhibit.
The next October 12th and 13th, the Palais des Congrès of Montréal, chosen for the 3rd edition of the event, will welcome more than 1,000 participants, 50 exhibitors, and 300 retailers. For all of those interested on the eCommerce, the new technologies or the social media.

Come meet our Canadian team at the booth no. 9.
Enjoy 10% discount for your badge using the following code: ecomqc16.
Discover all the details of the event by clicking here.

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The Canadian meet-up of the monthAll news / 27 September 2016

This encounter is the first of a series of e-commerce platform meet-ups, organized by Altima in partnership with Ecritel and Eulerian Technologies. The event will take place at the Hôtel Gault, Montreal next Thursday, September 29th, from 5:30PM on. Three experienced actors gathered to discuss one common topic - how to optimize the e-commerce performance. Discover their experience through the presentation of some case studies.

This first partnership rendezvous will be the perfect occasion not only to address several topics related to the performances of your e-commerce site but also to meet up and have a chat in a nice environment.
Next Thursday, September 29th, Gael Cottet, Country Manager of Eulerian Technologies – Canada, Felix Averlant, Digital Performance Strategist at Altima North America, and Geoffrey Vander Weerdt, Managing Director in North America at Ecritel, will take the floor and answer the following questions:
Why should I invest in a data platform focused on B2B and B2C marketing?
– How do I optimize the conversion rate using a data-driven strategy?
– How do I maximize the display time on my website?

People from Montreal or passing through – are you still asking yourselves these questions? If you are still free in the evening of September 29th, save the date in your agenda and come join us!
If you want to join this event, please click here.
Hôtel Gault, 449, rue Sainte-Hélène, Montréal (QC.) Canada H2Y 2K9, from 5:30PM on.


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Eulerian Technologies will attend the E-COMMERCE PARIS 2016 exhibit for the 5th year in a row.

During the Paris Retail Week, the 2016 edition of the E-COMMERCE PARIS exhibit will take place in pavilion 2, Porte de Versailles, between September 12th and 14th. It has been conceived as a “business and togetherness” event.
It will welcome the main European actors of the cross-channel strategy (Technologies, Customer Experience, Digital Marketing, and Logistics), more than 50,000 visitors and 1,000 participant companies.

On this occasion, Akim Bellour, our senior Vice-President and Global Sales, and Mohamed Sag (Fnac) will take part of the “Programmatic media activation of DMP targets” workshop, organized by Tradelab.
The talk will take place on Monday, September 12th, between 10.45 and 11.30AM (room 5, pavilion 2.1). The discussion will be on how to build target audiences, how to adapt media investments in real team, and how to evaluate the results of the latter.


Find our team on the 2nd floor in stand D 019 from September 12th until 14th.
To know more about the Paris Retail Week and the E-COMMERCE PARIS 2016 exhibit, click here.

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5 stereotypes about AdblockingAll news / 18 July 2016

According to PageFair, the Adblocking solutions would have caused a loss of 15% of the digital advertisement global revenue in 2015

There is an inescapable fact – Adblocking solutions are everywhere. As a user, having a filter sorting the ads to avoid the most intrusive ones equals a more fluid browsing. However, it makes it very difficult for advertisers making use of these data on a daily basis to do their jobs.
To discover the entire article, click here.

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Eulerian Technologies will be in DMEXCO 2016, in CologneAll news / 12 July 2016

Eulerian Technologies will be in DMEXCO exhibition in Cologne on Sept 14th and 15th, 2016

Since 2009, DMEXCO is one of the most important exhibitions in the international digital marketing scenario.
Welcoming 50,000 visitors and more than 900 exhibitors this year, DMEXCO offers all participants a platform to present their innovations and discover the new technological and online marketing trends.
In partnership with Ratecard, Eulerian Technologies will share this 400 square meters space alongside many more market players.
Come visit us in Hall 7, E061 – F068!
To know more about DMEXCO 2016, click here.

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Eulerian Technologies will be at the Lab Open Transportation of the SNCF on the occasion of the first edition of Viva Technology

The Parc des Expositions (in Porte de Versailles, Paris) will welcome from June 30th until July 2nd the first edition of Viva Technology, an event dedicated to innovation.
More than 30,000 people and 5,000 startups from all over the world are expected.
A rich program of 300 talks with well-known speakers such as Eric Schmidt (CEO at Google) or David Kenny (CEO at IBM Watson, an AI project).
Eulerian Technologies takes part of this event in the Lab Open Transportation of the SNCF, a space combining the many innovative actors contributing to imagining and developing the transport of people and freight.
Come meet us in stand SNC_040.
To know more about the Viva Technology event, click here.

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Eulerian Technologies reports 30% year-over-year growth for the last five yearsAll news / 27 June 2016

Thanks to their innovative technology, Eulerian Technologies is the French leader in real-time analysis and optimization of e-marketing operations. The company counts today 40 experts allocated in France, Spain, and Canada, and works with the biggest firms in the European market.

In 2016, after signing with two big Canadian brands from Quebec, Artemano and Loto Quebec, Eulerian Technologies sent their VP Sales, Akim Bellour, to help developping and supporting the growth of their Canadian branch, with the American market in focus for 2017.
Key figures of 2015

• €5.7 million revenue, that being a 30% year-over-year growth for the last five years
• 10% revenue reinvested in R&D every year
• 40 billion data processed per month
• 40% French top e-commerce, 16% European top e-commerce
• 10 new assets in 2015, 14 planned for 2016
• Opening and development of a Canadian agency.
• Development of the Spanish agency, 10 new clients among which we find Meliá Hotels International (3rd hotel chain in Europe) and more recently the Oney Banque Accord group.
• Eulerian Technologies provide their service to 140 clients, analyzing more than 700 websites – PMU, Voyage Privé, Brandalley,, Celio, SFR, 3 Suisses, Fnac, Sarenza, Galeries Lafayette, Menlook, Photobox, Audi, Canal +, Warner Bros., Leclerc…

Objectives and strategy for 2016

In 2016, Eulerian Technologies looks into keeping the same direction to expand internationally, carrying on the same growth rate (+30% year-over-year), as well as establishing in Spain and Canada. The latter will particularly become a business referent before approaching the US and the American market in 2017. In order to achieve these goals and to approach this international deployment in the best possible way, Eulerian Technologies count on the consulting firm Gartner for a customized support, especially to adapt their offer and positioning in the highly competitive Northern-American markets.

Emmanuel Brunet, CEO of Eulerian Technologies: “We are very happy that Eulerian Technologies became a referent company in France and maintains this position, thanks to our innovative data marketing solutions. And we are pleased our international development is taking the same path.”

Eulerian Technologies – a real competition against the well-known American solutions
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Unique and efficient, the Customer Data Platform developed by Eulerian Technologies allows clients to optimize their marketing operations. Thus they can build up their own data collection, take smart decisions and master their marketing communication.

Available in SaaS mode, Eulerian Technologies solution is based on a data gathering platform. This platform meets the clients’ main e-marketing needs in real time – web-analytics, cross-device attribution, DMP, data activation, tag management and much more.


With more than 250 partners in the world, Eulerian Technologies solutions allow their clients to create their own partner ecosystem. In fact, Eulerian Technologies help the deployment and integration of their solutions in favor of their common clients. As a result, clients save time and a significant amount of resources.

The people-oriented company competes and proposes a real alternative to American technologies! Owing their propietary technical architecture, the company’s reactivity stands up to any test. Almost all of their functionalities work in real time, a performance not easy to equal in the market. The account management team in Eulerian Technologies integrates regular updates to meet their clients’ particular needs. The French leader can also manage the incorporation of their solutions within particularly short times, a flexibility especially appreciated on the market.
As a trusted third party, Eulerian Technologies do not buy nor sell advertising spaces. The company does not advise their clients on marketing investment decisions. The goal is to remain completely neutral as well as to offer a global impartial review of online and offline marketing campaigns. Because of their neutrality, they have been able to build solid relationships within the ad-tech and the e-commerce markets, in order to place themselves in the center of the partner ecosystem of their clients. Among the great number of partners Eulerian Technologies rely on, more than 250 today, we find Google DoubleClick, Facebook Atlas, Criteo, Marin Software, RadiumOne or AdGear.

Emmanuel Brunet, CEO
Emmanuel Brunet is one of the 20 most active French business angels (source: Challenges magazine, 2015). He has been particularly present on the digital market, more precisely on the analytics, for almost 20 years. A true expert on all the subjects related to the digital world. He is an associate and board member of the startup accelerator 50 Partners. He is also part of the board of directors of several companies, such as, or AdForum.

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New synergies with google toolsAll news / Paris - 6 August 2015

New synergies with Google Tools

Discover the several synergies we have implemented below:


    • Integrate your data with BigQuery. Duplicate your data flow in real time to feed your BI systems and unblock all performance indicators and estimated analyses.
    • Share your user segments to adapt your Double Click Manager and Google Adwords RLSA campaigns. Guide your retargeting strategy in real time or by sending a cold database.
    • Synchronize the structure of your accounts and share your budget for DoubleClick for Advertisers and DobleClick Bid Manager campaigns. Your budget analyses get simplified in your Eulerian Data Decision Platform (DDP).
    • Synchronize your DoubleClick Search conversions in order to optimize your performance.
    • Share a deduplication file according to your view in your Eulerian DDP and use the data to optimize your bidding in Google Adwords.
    • The tag Eulerian will be integrated as a native tag in the Google Tag Manager.


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Eulerian Technologies will be exhibiting at E-Commerce Paris 2015 trade showAll news / Paris - 5 August 2015

Eulerian Technologies will participate in the E-Commerce Paris 2015 trade show held in Paris, at the Parc des Expositions near Porte de Versailles, on September 23rd-25th. E-Commerce Paris is the biggest event in the French e-commerce calendar. The event dedicated to cross-channel marketing, combines a trade show and conferences with a place to exchange and share ideas. The 2015 edition will gather around 30 000 visitors and 500 exhibitors.

The trade show is divided into 4 exhibition areas from the online commerce world: technology, digital marketing, customer experience, logistics and will feature 2 dedicated villages : Start-Ups and Social Shopping & Mobile Experience.


We would like to remind you that Eulerian Technologies is one of the finalists of the E-Commerce Awards 2015 in the “Customer Experience” category thanks to new features in its Eulerian Analytics solution allowing to reconcile all offline and online marketing data of an advertiser. Winners will be announced September 21 at the trade show.


Come visit us at Booth Q50 during those 3 days to meet our teams and to find out more about our solutions and new features.


For more information about E-Commerce Paris 2015 trade show, click here.

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Eulerian Technologies will attend the dmexco 2015All news / Paris - 30 July 2015

Eulerian Technologies will participate in the dmexco trade show, the international event dedicated to digital marketing that will take place on September 16 and 17, 2015, in Cologne, in Germany. With more than 800 exhibitors, 30 000 visitors and 500 speakers, this trade show has become one of the key events of the digital world thanks to its international dimension.

You are welcome to come and meet us during those 2 days on stand E059/F058 in the Hall 7.


Register now. Tickets are free until August 17, but after that date an entrance fee will apply.
For tickets, click here.


For more information about the dmexco 2015 trade show.

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Eulerian Technologies finalist for the 2015 E-Commerce AwardsAll news / Paris - 16 July 2015

Eulerian Technologies is a finalist for the 2015 E-Commerce Awards, rewarding the most innovative solutions of the industry. This year, 22 finalists have been chosen amongst the 250 applications submitted. Eulerian Technologies is one of the 3 finalists in the “Customer Experience” category with a new feature of its Eulerian Analytics solution. This feature allows to reconcile all offline and online marketing data (CRM, ad and site-centrics, sales in stores) of an advertiser.

The winner will be chosen by a jury of leaders from the e-commerce industry. The award ceremony will take place on September 21th 2015, at the E-commerce Paris tradeshow, at Porte de Versailles.

The Eulerian Technologies teams will be there to welcome you throughout the tradeshow from September 23rd to 25th 2015, on stand Q 050. Come and meet us to talk about your needs and your projects or to know more about the E-Commerce Awards finalist solution, Eulerian Analytics.

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New connectors available into Eulerian Technologies solutionsAll news / Paris - 2 July 2015

Eulerian Technologies has recently expanded its partners list and has for overall goal to offer an ever-expanding range of interconnections with its clients’ technical partners: third party tag management, effortless data import and export formatting but also real-time information sharing.

The Eulerian Tag Master solution has been enriched with 22 partner tags partner tags wich are in addition to the 200 and more already available.




Eulerian Partner Connect, your interconnection center between Eulerian Analytics and its different technical partners, has also been expanded with 6 new connectors.




Finally, 13 new server to server partners have been introduced into Eulerian Real Time Data.




Eulerian technologies users, as usual, will find a detailed documentation into their Wiki.
for every request regarding connector addition or partnership :

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Data is changing the advertising paradigm: Interview of Emmanuel Brunet by ViuzAll news / Paris - 6 January 2014

In an interview for Viuz, Emmanuel Brunet, CEO of Eulerian Technologies, explains about the company’s commitments to guarantee reliable and quality data to its clients: first-party cookies, real time, tracking by redirection…

Today, advertisers must be able to singularize the targeting of their e-marketing campaigns and the arbitration of their investments based on data.


Emmanuel also talks about the market trends: custom attribution models, Display campaigns encouraged by the advent of Real Time Bidding (RTB)…


Read the full article


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