Thanks to their innovative technology, Eulerian Technologies is the French leader in real-time analysis and optimization of e-marketing operations. The company counts today 40 experts allocated in France, Spain, and Canada, and works with the biggest firms in the European market.
In 2016, after signing with two big Canadian brands from Quebec, Artemano and Loto Quebec, Eulerian Technologies sent their VP Sales, Akim Bellour, to help developping and supporting the growth of their Canadian branch, with the American market in focus for 2017.
Key figures of 2015
• €5.7 million revenue, that being a 30% year-over-year growth for the last five years
• 10% revenue reinvested in R&D every year
• 40 billion data processed per month
• 40% French top e-commerce, 16% European top e-commerce
• 10 new assets in 2015, 14 planned for 2016
• Opening and development of a Canadian agency.
• Development of the Spanish agency, 10 new clients among which we find Meliá Hotels International (3rd hotel chain in Europe) and more recently the Oney Banque Accord group.
• Eulerian Technologies provide their service to 140 clients, analyzing more than 700 websites – PMU, Voyage Privé, Brandalley, Voyages-SNCF.com, Celio, SFR, 3 Suisses, Fnac, Sarenza, Galeries Lafayette, Menlook, Photobox, Audi, Canal +, Warner Bros., Leclerc…
Objectives and strategy for 2016
In 2016, Eulerian Technologies looks into keeping the same direction to expand internationally, carrying on the same growth rate (+30% year-over-year), as well as establishing in Spain and Canada. The latter will particularly become a business referent before approaching the US and the American market in 2017. In order to achieve these goals and to approach this international deployment in the best possible way, Eulerian Technologies count on the consulting firm Gartner for a customized support, especially to adapt their offer and positioning in the highly competitive Northern-American markets.
Emmanuel Brunet, CEO of Eulerian Technologies: “We are very happy that Eulerian Technologies became a referent company in France and maintains this position, thanks to our innovative data marketing solutions. And we are pleased our international development is taking the same path.”
Eulerian Technologies – a real competition against the well-known American solutions
Unique and efficient, the Customer Data Platform developed by Eulerian Technologies allows clients to optimize their marketing operations. Thus they can build up their own data collection, take smart decisions and master their marketing communication.
Available in SaaS mode, Eulerian Technologies solution is based on a data gathering platform. This platform meets the clients’ main e-marketing needs in real time – web-analytics, cross-device attribution, DMP, data activation, tag management and much more.
With more than 250 partners in the world, Eulerian Technologies solutions allow their clients to create their own partner ecosystem. In fact, Eulerian Technologies help the deployment and integration of their solutions in favor of their common clients. As a result, clients save time and a significant amount of resources.
The people-oriented company competes and proposes a real alternative to American technologies! Owing their propietary technical architecture, the company’s reactivity stands up to any test. Almost all of their functionalities work in real time, a performance not easy to equal in the market. The account management team in Eulerian Technologies integrates regular updates to meet their clients’ particular needs. The French leader can also manage the incorporation of their solutions within particularly short times, a flexibility especially appreciated on the market.
As a trusted third party, Eulerian Technologies do not buy nor sell advertising spaces. The company does not advise their clients on marketing investment decisions. The goal is to remain completely neutral as well as to offer a global impartial review of online and offline marketing campaigns. Because of their neutrality, they have been able to build solid relationships within the ad-tech and the e-commerce markets, in order to place themselves in the center of the partner ecosystem of their clients. Among the great number of partners Eulerian Technologies rely on, more than 250 today, we find Google DoubleClick, Facebook Atlas, Criteo, Marin Software, RadiumOne or AdGear.
Emmanuel Brunet, CEO
Emmanuel Brunet is one of the 20 most active French business angels (source: Challenges magazine, 2015). He has been particularly present on the digital market, more precisely on the analytics, for almost 20 years. A true expert on all the subjects related to the digital world. He is an associate and board member of the startup accelerator 50 Partners. He is also part of the board of directors of several companies, such as Ventealapropriete.com, Wheretoget.it or AdForum.