Blog

New synergies with google toolsAll news / Paris - 6 August 2015

(Français) Eulerian Technologies et Google ont récemment mis en place de nouveaux connecteurs permettant le développement de nouveaux interfaçages entre les deux plateformes. En interfaçant les outils Google avec nos solutions, la gestion de transfert des données est de plus en plus optimisée: synchronisation, échange, analyse…

Découvrez ci-dessous les différentes synergies mises en place :

 

    • Intégrez vos données avec BigQuery. Dupliquez vos flux de données en temps réel pour alimenter vos systèmes de BI et en dégager des enseignements, indicateurs de performance et analyses prévisionnelles.
    • Partagez vos segments user pour adapter vos campagnes DoubleClick Manager et Google Adwords RLSA. Orientez votre stratégie de re-targeting en temps-réel ou en envoyant une base froide.
    • Synchronisez la structure de vos comptes et partagez le budget de vos campagnes DoubleClick for Advertisers et DoubleClick Bid Manager. Vos analyses budgétaires sont simplifiées au sein d’Eulerian Analytics.
    • Synchronisez vos conversions avec DoubleClick Search pour mieux optimiser les performances.
    • Partagez un fichier de déduplication en fonction de la vue utilisée dans Eulerian Analytics et utilisez ces données pour optimiser vos enchères sur Google Adwords.
    • Le tag Eulerian a été intégré nativement au sein de Google Tag Manager.

 

Google-Tag-Manager

Read moreHide

Eulerian Technologies will be exhibiting at E-Commerce Paris 2015 trade showAll news / Paris - 5 August 2015

Eulerian Technologies will participate in the E-Commerce Paris 2015 trade show held in Paris, at the Parc des Expositions near Porte de Versailles, on September 23rd-25th. E-Commerce Paris is the biggest event in the French e-commerce calendar. The event dedicated to cross-channel marketing, combines a trade show and conferences with a place to exchange and share ideas. The 2015 edition will gather around 30 000 visitors and 500 exhibitors.

The trade show is divided into 4 exhibition areas from the online commerce world: technology, digital marketing, customer experience, logistics and will feature 2 dedicated villages : Start-Ups and Social Shopping & Mobile Experience.

 

We would like to remind you that Eulerian Technologies is one of the finalists of the E-Commerce Awards 2015 in the “Customer Experience” category thanks to new features in its Eulerian Analytics solution allowing to reconcile all offline and online marketing data of an advertiser. Winners will be announced September 21 at the trade show.

 

Come visit us at Booth Q50 during those 3 days to meet our teams and to find out more about our solutions and new features.

 

For more information about E-Commerce Paris 2015 trade show, click here.

Read moreHide

Eulerian Technologies will attend the dmexco 2015All news / Paris - 30 July 2015

Eulerian Technologies will participate in the dmexco trade show, the international event dedicated to digital marketing that will take place on September 16 and 17, 2015, in Cologne, in Germany. With more than 800 exhibitors, 30 000 visitors and 500 speakers, this trade show has become one of the key events of the digital world thanks to its international dimension.

You are welcome to come and meet us during those 2 days on stand E059/F058 in the Hall 7.

 

Register now. Tickets are free until August 17, but after that date an entrance fee will apply.
For tickets, click here.

 

For more information about the dmexco 2015 trade show.

Read moreHide

Eulerian Technologies finalist for the 2015 E-Commerce AwardsAll news / Paris - 16 July 2015

Eulerian Technologies is a finalist for the 2015 E-Commerce Awards, rewarding the most innovative solutions of the industry. This year, 22 finalists have been chosen amongst the 250 applications submitted. Eulerian Technologies is one of the 3 finalists in the “Customer Experience” category with a new feature of its Eulerian Analytics solution. This feature allows to reconcile all offline and online marketing data (CRM, ad and site-centrics, sales in stores) of an advertiser.

The winner will be chosen by a jury of leaders from the e-commerce industry. The award ceremony will take place on September 21th 2015, at the E-commerce Paris tradeshow, at Porte de Versailles.

 
The Eulerian Technologies teams will be there to welcome you throughout the tradeshow from September 23rd to 25th 2015, on stand Q 050. Come and meet us to talk about your needs and your projects or to know more about the E-Commerce Awards finalist solution, Eulerian Analytics.

Read moreHide

New connectors available into Eulerian Technologies solutionsAll news / Paris - 2 July 2015

Eulerian Technologies has recently expanded its partners list and has for overall goal to offer an ever-expanding range of interconnections with its clients’ technical partners: third party tag management, effortless data import and export formatting but also real-time information sharing.

The Eulerian Tag Master solution has been enriched with 22 partner tags partner tags wich are in addition to the 200 and more already available.

 

MosaiqueTMsmall

 

Eulerian Partner Connect, your interconnection center between Eulerian Analytics and its different technical partners, has also been expanded with 6 new connectors.

 

MosaiqueEPCsmall

 

Finally, 13 new server to server partners have been introduced into Eulerian Real Time Data.

 

MosaiqueERTD

 

Eulerian technologies users, as usual, will find a detailed documentation into their Wiki.
for every request regarding connector addition or partnership : partenariat@eulerian.com

Read moreHide

Data is changing the advertising paradigm: Interview of Emmanuel Brunet by ViuzAll news / Paris - 6 January 2014

In an interview for Viuz, Emmanuel Brunet, CEO of Eulerian Technologies, explains about the company’s commitments to guarantee reliable and quality data to its clients: first-party cookies, real time, tracking by redirection…

Today, advertisers must be able to singularize the targeting of their e-marketing campaigns and the arbitration of their investments based on data.

 

Emmanuel also talks about the market trends: custom attribution models, Display campaigns encouraged by the advent of Real Time Bidding (RTB)…

 

Read the full article

 

This is not the original document. I you wish to access the original version, please click here

Read moreHide