Our use cases and white papers
How PromoFarma finds out the power of influencers on its media mix!
The rise of social networks has transformed marketing strategies of brands. More and more advertisers are using influencers to promote their products. Discover the key role played by this new channel in the customer journey!
10 questions to launch your strategic attribution!
Ask yourself the right questions to assess the need to evolve your marketing attribution and get into the details of your customer journey.
How to customize your e-marketing campaigns in order to retain your customers!
In this white paper, we explain how to use intent data and life moments to implement a truly effective marketing strategy.
Getting attribution right
This white paper will answer the following questions: Why is attribution important? What internal resources will I need? How do I analyze the results?
Attribution methodology: How to get out of the last click?
This white paper on marketing attribution talks about how to evolve your attribution strategy depending on your customer journey
Unify all your customer journeys
This 60-page white paper will explain how to unify the Customer Journey and get the very best out of it
Once upon a time, the customer journey
In this white paper on the customer journey you will discover 5 consumer stories that any marketing professional will find value in.
How to increase the turnover in your customer segment by 30%?
Based on the collection, segmentation and activation of the data, this device allowed Locasun to optimize its Customer Journey and increase its turnover coming from its customers by 30%!
Attribution & DMP: A real ROI for your marketing operations!
5 recommendations for a quick and efficient start of an attribution project.