A unique, cutting-edge platform to enhance your marketing operations.
Build up your dataset, gain valuable insights and control your communications, in real time.
Based around proprietary data collection, our suite offers you a solution to fulfill your key digital marketing needs in real time, such as analytics, cross-device attribution, DMP, data activation and TMS. With our technology, you make the most of your data.
DATA COLLECTION PLATFORM
START WITH SMART COLLECTING
Because good marketing is impossible without quality data, we give you the tools to build up your own exhaustive dataset.
We collect and centralize your online and offline marketing data in real time, on a single interface. All of the data are compiled at the user level, regardless of the device in use (computer, tablet or smartphone).
Because we walk the talk, our technological choices provide you with the most reliable data collection and storage capacities on the market.
Benefits of our DATA COLLECTION PLATFORM
Center your strategy on your customers
Reliability, exhaustiveness and availability
Your data, in good hands
Computers, tablets and smartphones, with native applications, browsers and more. We can match your current and prospective customers, regardless of the device or the environment that they use.
Don’t limit yourself to online! Stores, call centers, TV, posters, press and more: measure the impact of your online operations on your offline business, and vice versa.
Refocus your marketing on your customers. We compile all of the interactions and data generated by your users, at the individual level.
No algorithms used, or reprocessing. Your data are returned to you completely unaltered and with full transparency, in the interest of maximum reliability.
Centralize every interaction between your customers and your brand: clicks, impressions with actual visibility, browsing patterns, CRM profiles, apps downloaded, and more.
No delays: your data are immediately accessible and usable on our interface.
Your data are your property. Isolated in infrastructure that is aligned with your needs, your data will not be used, pooled or consolidated with those of other clients.
Your data are encrypted and anonymized, in accordance with current legislation and regulation.
Trusted third party
We do not provide any consulting services. We do not sell advertising space or data. We will never act as judge and jury.
Keep a constant eye on your data. In just a few clicks, you can create and personalize custom alerts for your issues and your business.
DATA DECISION PLATFORM
CONFIRM YOUR INTUITION… AND YOUR DECISIONS !
Attributions and contributions. Create and compare your own attribution rules to determine the model that works best for you. Calculate the actual contributions made by your marketing levers and partners.
Customer knowledge. Use a single interface to analyze every point of contact between your users and your brand. Enjoy a comprehensive vision of your current and prospective customers’ engagement with your brand.
Profitability under your control. Streamline and select the right investments based on precise metrics on the performance of your website and each of your marketing actions.
Benefits of our DATA DECISION PLATFORM
The strongest web analytics on the market
More than mere attribution
Effective partner management
- View the entire customer navigation path
- Analyze the impact of your users’ advertising consumption, in real time
- Evaluate your display campaigns’ actual level of visibility
- Reap the benefits of extremely detailed reporting
- User-centric, cross-channel and cross-device attributions
- Personalizable, comparable attribution models specific to each partner
- Analysis of each partner’s actual contributions
- Attribution reports segmented by CRM profile
- Send all of your conversions and any changes in user engagement levels to your partners, so that they can optimize your campaigns
- Jointly manage your investments through the communication of partner budgets
- Weight your partners’ remuneration according to your personalized rules
- Enjoy a self-updating library of 200+ integrated partners
DATA MANAGEMENT PLATFORM
THERE CAN BE NO DATA-DRIVEN MARKETING WITHOUT AN EFFICIENT DMP !
Real-time centralization. Compile and cross-reference your CRM / PRM, online / offline data, in real time, from third-party sources and/or in-house databases. These will then automatically be enriched with the data that we collect.
Segment management. Study your audience, define segments that will be of use to your business, and then work them, thanks to your partners: DSP, retargeting, BI, etc.
Activation and security. Feed the data of your choice, in real time, to the partners in charge of targeting and personalizing your campaigns. You are in control of the data that you transmit.
Benefits of our DATA MANAGEMENT PLATFORM
- Create your own hot and cold audience segments
- View and count each segment’s population to confirm its relevance
- Develop your acquisition, retargeting and customer rewards campaigns
- Supply your partners with real-time feeds of the data of your choice, in order to:
- Optimize your programmatic targeting using hot and cold data
- Update your no-call database
- Personalize and adapt your marketing messages via your DCO partner
- Manage your media pressure
- Activate your data in real time, with expert partners on the market
- Take advantage of an ecosystem of 250+ partner connectors
- Analyze each of your segments’ profitability
- Compare multiple partners’ performances using A/B testing
- Assess a partner’s effectiveness in relation to a control sample