A unique attribution marketing suite
Control your daily performance
Centralize your daily marketing performance monitoring in a unique, trustworthy third-party tool and master your campaigns with real-time actions using accessible KPIs and attribution models. Improve your performance thanks to fine-tuned top-down analysis. Re-evaluate the impact of your media budgets with our 360º analysis: online, in-app, offline conversions.
Improve your ROI
Save time by centralizing analysis of all your campaigns in one tool
Save money through deduplication. Attribute each conversion only once
Discover your Customer Journey
Understand the complexity of your customer journeys. Identify if your attribution and/or allocation of budgets should evolve in order to better assess the channels that truly create value.
Qualify the role of your channels
Discover the role of each of your channels in the journey towards conversion. Assess their importance to get valuable insights that will allow you to effectively redesign your budgets.
Improve performance through adjustments to your operational attribution and revaluation of those channels that perform best
Ensure you’re backing the right channels and basing your strategic decisions regarding budget reallocation on empirical insights
Lay the groundwork for evolving your attribution on the Customer Journey thanks to multi-touch models
Progressively optimize ROI by assessing the true contribution of your channels
Achieve coherency between your media plan and your analysis by integrating audiences
Automate your marketing activities through attribution