Real-time attribution and deduplication of sales
Internet users’ journeys, both inside and outside the site, are becoming more complex, the amount of data collected is part of the Big Data era. 3Suisses.fr is present on all acquisition channels and invests a significant portion of its budget on affiliate and retargeting campaigns. 3Suisses.fr must centralize and automate tag management in order to obtain a comprehensive and detailed picture of the actual performance of each of its inbound marketing partners and thus maximize its investments.
Target: Female, 25-49
Do you want to discover all the steps that enabled the 3Suisses.fr website to improve its performance?
- Give the marketing team more autonomy
- Improve the technical performance of the site
- Optimize marketing investments