Data is changing the advertising paradigm: Interview of Emmanuel Brunet by Viuz

Today, advertisers must be able to singularize the targeting of their e-marketing campaigns and the arbitration of their investments based on data.   Emmanuel also talks about the market trends: custom attribution models, Display campaigns encouraged by the advent of Real Time Bidding (RTB)…   Read the full article   This is not the original document. I you wish to access the original version, please click here