La nostra biblioteca di White Papers
7 punti da verificare per capire gli scarti dei reports
Comprendi più approfonditamente le ragioni della discrepanza che riscontri nei dati tra i diversi strumenti di analisi.
10 domande da porsi per iniziare la propria attribuzione marketing
Il tuo customer journey è complesso? Scopri su quali elementi focalizzare la tua attenzione per ottimizzare le performance di marketing.
Getting attribution right
This white paper will answer the following questions: Why is attribution important? What internal resources will I need? How do I analyze the results?
Attribution methodology: How to get out of the last click?
This white paper on marketing attribution talks about how to evolve your attribution strategy depending on your customer journey
Unify all your customer journeys
This 60-page white paper will explain how to unify the Customer Journey and get the very best out of it
Attribution & DMP: A real ROI for your marketing operations!
5 recommendations for a quick and efficient start of an attribution project.
Data Management Platform: Discover the strategies of Fnac, Voyages-SNCF and SFR!
In this white paper on our Data Management Platform, we talk Fnac, YES.sncf and SFR’s strategy. You’ll see what a DMP can do.
Data collection – The 7 mistakes to avoid!
To be properly exploited and to generate secure analysis, the data collected must be reliable, complete, and available quickly in real time.