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Le guide de l’étude ROPO

La guida ufficiale del ROPO

Scopri come condurre un’analisi Research Online Purchase Offline in 3 steps e implementa così una strategia omnicanale consistente!

Attribution : comprendre ses enjeux pour faire le bon choix !

Getting attribution right

This white paper will answer the following questions: Why is attribution important? What internal resources will I need? How do I analyze the results?