Take advantage of
Getting your data to talk to you no longer needs a data expert! Take advantage of automatically generated analyses to understand trends in your media mix and help you make the best decisions.
Understand your users’ behavior and the most common media journeys. Discover the details of your conversion paths: number of touches, duration, and sequencing of channels in the marketing tunnel.
Study the role of your marketing channels. Identify if they create strategic engagement in the marketing tunnel, and the type of user profile they generate! Discover if they are independent or if they convert using other channels.
Apply multi-dimensional analyses.
Filter your media journeys using the dimensions of your choice such as: CRM criteria, products, or devices. Measure the impact of your online campaigns on your in-store conversions and adapt your knowledge to your media ecosystem.