Info, tips & tricks
As your Customer Journeys become more complex, are you wondering how to decide which channel is the most effective? Click here!
How can you be sure that your online campaigns have impacted an offline conversion? Check out our ROPO (Research Online Purchase Offline) analysis.
Personalization is important at every stage of the Customer Journey. Learn about these stages and how to build your marketing strategy around them.
There are a myriad of solutions out there to get beyond Last Click. The perfect attribution model must be out there too ! Let’s find it.
How do you know if your TV campaigns are having a real impact on the consumer? Defining their value-add can be tricky, but we have a solution.
The use of mobile applications is growing rapidly. Here you will find some tips to help you master this new data source.
Data is the driving force of my growth, but my customer Journey is complex and needs to be unified to get the most out of it. Where do I begin?
Your customers’ journeys have become complex and you are wondering how to effectively launch your people-based collection. Click here for a solution!
Publishers and advertisers alike are well aware of the potential business around the monetization of data; but, where should you begin ?