Create your audiences based on your collected data or third-party tools (CRM import, etc.). Customize your segmentation rules and create dynamic audiences to track the progress of the people associated with your segments in real time.
Benefit from a bidirectional or unidirectional mode to allow an individual to be attached to a single or multiple audiences.
People based attribution.
Connect your audiences and cohorts to your attribution. Switch to user-centric attribution to carry out innovative marketing strategies. Automatically share your audiences to your partners for more effective online campaigns!