Analytics
Analyze your marketing performance and adjust your objectives.
Gain key insights into your online media journeys and identify the role of your marketing channels.
Take advantage of
auto-generated analyses.
Getting your data to talk to you no longer needs a data expert! Take advantage of automatically generated analyses to understand trends in your media mix and help you make the best decisions.
Discover your
media paths.
Understand your users’ behavior and the most common media journeys. Discover the details of your conversion paths: number of touches, duration, and sequencing of channels in the marketing tunnel.
Profile your
marketing channels.
Study the role of your marketing channels. Identify if they create strategic engagement in the marketing tunnel, and the type of user profile they generate! Discover if they are independent or if they convert using other channels.
Apply multi-dimensional analyses.
Filter your media journeys using the dimensions of your choice such as: CRM criteria, products, or devices. Measure the impact of your online campaigns on your in-store conversions and adapt your knowledge to your media ecosystem.
Share major trends in your media mix.
Don’t leave any room for misinterpretation of analyses. Your analyses are followed by explanations! Gain insight into your media mix and easily share key indicators and dominant trends with your staff or your management team.
Save time.
Take advantage of pre-built dashboards to quickly access critical performance information across your customer journeys!
