Single-Touch Attribution Models (STA).
Monitor and compare your media performance with a Single Touch view, attributing 100% of the credit for a conversion to a single marketing touch.
Take advantage of standard or customizable Single Touch models to choose the right attribution insight for your marketing mix.
Create sophisticated models that consider customer lifetime value management, incorporate personalized engagement profiles or de-prioritize certain marketing touches.
Multi-Touch Attribution Models (MTA).
Assign a conversion to multiple marketing touches with standard and customizable MTA models. Add scenarios to your models to value the best performing marketing channels more accurately.
Value your channels according to their contribution to the marketing pipeline. Take a dynamic and pragmatic approach to your attribution with Shapley & Markov algorithmic models.