Attribution

Effectively manage your media performance.

Take advantage of an overview of the performance of all your marketing channels to monitor the profitability of your campaigns in real time! Target your actions and develop your attribution to optimize your media budgets.

A single, unified platform.

All your customer journeys at a glance! Link your digital campaigns to conversions on your website, mobile applications, or your in-store conversions!

Don't wait any longer to adjust your campaigns.

Be reactive! Get real-time reports and a top-down view of your performance. Follow your ROI in real time and act quickly in case of problems with your campaigns.

Discover your Next Best Action.

Let our augmented platform guide you day by day. Our technology scans your media mix to recommend the best actions you should take to optimize your marketing campaigns.

A platform at the service of its user, not the other way around.

Check your daily “to-do list” of actions! Become proactive in solving problems that could affect your marketing performance and make the best decisions to open up new business opportunities.

Find your ideal attribution model.

Apply single-touch or multi-touch attribution views tailored to your digital strategy. Improve your attribution models and leave last click and first click behind you. Add scenarios to your models to value the best performing marketing channels more accurately in real time.

Standard Attribution

Make clear decisions.

Enjoy the benefits of very fine-grained top-down analytics. Identify the performances of every click and impression at the finest level: channel, media partner, campaign, banner, or keyword.

Save time through automation.

Are you still painstakingly collecting expenditures from your different media platforms for your analyses? Forget repetitive and monotonous tasks and synchronize your media budgets easily with our integrated connectors.

Discover our Attribution features.