Last-channel

Last-channel (or last interaction) attribution is an attribution model that attributes 100% of the conversion to the last marketing interaction (click or impression).

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10 questions to launch your strategic attribution!
10 questions to launch your strategic attribution!
Comment situer le besoin d’évolution de votre attribution
Understand the need for your attribution to evolve
Customer journey & Media Trend : étape indispensable à l’évolution de votre attribution
What are Customer Journey & Media Trend?
MTA, à la croisée des canaux
What is Multi-Touch Attribution?