Our use cases and white papers
The rise of social networks has transformed marketing strategies of brands. More and more advertisers are using influencers to promote their products. Discover the key role played by this new channel in the customer journey!
Ask yourself the right questions to assess the need to evolve your marketing attribution and get into the details of your customer journey.
In this white paper, we explain how to use intent data and life moments to implement a truly effective marketing strategy.
This white paper will answer the following questions: Why is attribution important? What internal resources will I need? How do I analyze the results?
This white paper on marketing attribution talks about how to evolve your attribution strategy depending on your customer journey
This 60-page white paper will explain how to unify the Customer Journey and get the very best out of it
In this white paper on the customer journey you will discover 5 consumer stories that any marketing professional will find value in.
Based on the collection, segmentation and activation of the data, this device allowed Locasun to optimize its Customer Journey and increase its turnover coming from its customers by 30%!
5 recommendations for a quick and efficient start of an attribution project.