Solutions

Functional comprehensiveness at the service of your business performance.

Attribution & Marketing Mix Modeling

Benefit from an overview of the performance of all your marketing channels to control the profitability of your campaigns in real time! Target your actions and evolve your attribution to optimize your media budgets.

REAL-TIME MARKETING PERFORMANCE REPORTS

Manage your daily marketing performance with over 100 KPIs.

SINGLE-TOUCH ATTRIBUTION MODELS

Compare different attribution views and opt for the best model.

MULTI-TOUCH ATTRIBUTION MODELS

Test multi-touch attribution views and remunerate your partners based on their actual contribution.

DATA-DRIVEN MODELS (MARKOV/SHAPLEY)

Adopt algorithmic attribution to better understand the contribution of your levers.

PREDICTIVE & BUDGETARY PLANNING

Capture or automatically re-import your media spend from previous years and project your future achievements.

Insights (IA)

Be alerted in case of fraud or configuration issues. Discover your “Next Best Actions” for your media mix.

CUSTOM REPORTS

Create customized reports tailored to your needs.

CUSTOMER JOURNEY REPORTS

Discover your customer journeys and qualify the role of each marketing channel with filterable reports.

ROPO REPORT

Measure the impact of your online campaigns on your in-store conversions.

People-Based attribution

Apply your audience segments to your attribution.

BUDGET SYNCHRONIZATION

Automatically synchronize your partner budgets to easily measure your ROIs.

MEDIA PARTNER ACTIVATION

Share your data with your media partners and BI tools.

Marketing Mix Modeling

Take a higher view with a strategic analysis of the impact of your marketing actions.

Analytics

Gain key insights on your online user journeys and identify the role of your marketing actions in your conversions.

REAL-TIME MARKETING PERFORMANCE REPORTS

Manage your daily marketing performance with over 100 KPIs.

AUDIENCE MEASUREMENT / SITE-CENTRIC

Find all the classic web analytics reports (page group path, heatmap, conversion tracking, etc.) and customize your reports to your own needs.

Insights (IA)

Be alerted in case of fraud or configuration issues. Discover your “Next Best Actions” for your media mix.

CUSTOM REPORTS

Create customized reports tailored to your needs.

CROSS-DIMENSIONAL ANALYTICS

The dimension explorer feature allows querying all navigation data and presenting it in specific dashboards.

SITE-CENTRIC ANALYTICS REPORTS

Analyze the performance of your online site and understand user behaviors.

USER-CENTRIC ANALYTICS REPORTS

Analyze the performance of your online site and understand user behaviors.

PRODUCT ANALYTICS

Identify the most effective channels for each product.

Segmentation

Structure and segment your data to analyze in detail the behavior of your users on your site and its evolution over time.

Activation

Use your audiences in your daily or strategic analyses. Activate your data with your partners to energize your campaigns.

Audience engine

Create custom audiences.

CONNECTORS

Over 200 native connectors to link your data to the media and technological ecosystem of our industry (Meta, Criteo, Google, ContentSquare, etc.).

AUDIENCE REPORT

Analyze the performance of your audiences through your activation partner network.

Data Management

Collect, secure, organize, and manage your data.

REAL-TIME DATAMART

Export your detailed conversion data at any time.

Event-based Datawarehouse

Query your data without limits.

API

Access in real-time to all the capabilities of our solutions to integrate them into your ecosystem.

Privacy center

Configuration and data setting console in compliance with GDPR.

CLICK & VIEW TRACKING

Native tracking of different interactions between your media campaigns and your site activities for better control.

CRM & 3RD PARTY SYNCHRONIZATION (TV, IDENTITY)

Real-time or asynchronous import of third-party data to complement the richness of the data exploited by our solutions.

Cross-device

Data reconciliation across various devices to provide you with a unique view of the user journey.