Eulerian Blog:
Info, tips & tricks
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Eulerian is now a Meta Business Partner
Our Augmented Analytics Platform, addressed to Marketing, Acquisition & loyalty, E-commerce, and Business Intelligence teams, allows advertisers to optimize media investments and highlight new business opportunities.
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First-party collection
Learn how first-party cookie collection allows you to optimize you marketing strategy in today’s climate of suspicion (e.g. Safari’s ITP, Adblockers)
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Understanding the impact of ITP 2.2 on advertisers
What consequences will the Safari’s latest ITP (Intelligent Tracking Prevention) have on first-party cookie collection?
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What are Customer Journey & Media Trend?
Has your single-touch marketing reached its limit? Do you want to move beyond last click? MTA (Multi-Touch Attribution) could be for you!
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Artificial intelligence and marketing attribution
We talk about the 5 top marketing attribution challenges every company must overcome to reach the level of maturity you’ll need to successfully utilize AI.
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We explain marketing attribution models
The path to conversion is constantly becoming more complex and you are still wondering how to value your channels. Click here for your answer.
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Marketing attribution: what you need to know
The term Attribution marketing is increasingly used when it comes to marketing strategy. But what is it and what purpose does it serve?
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GDPR: what is it?
General Data Protection Regulations (GDPR) came into effect on May 25, 2018. But how do they impact data collection?
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What is Multi-Touch Attribution?
One of the most complex jobs for marketers is determining the channels that land the best ROI. MTA could be the solution.
