Info, tips & tricks
Want to adapt your marketing attribution model to your marketing mix? Find out how to value the performance of your campaigns better here
Wondering how to improve the performance of your marketing campaigns? We explain how to improve your visibility with your crea
Wondering how to quantify the impact of your branding campaigns on your final conversions and revenue? Click here!
Finding the right marketing attribution model to value your channels is essential. This marketing attribution kit puts you on the right track!
The journey to conversion is getting more and more complex and switches casually from online to offline. We look at ways to keep up with your customer.
Faced with increases in adblocker use and the implementation of GDPR, how can we avoid damage to our data-driven strategy?
The unification of the customer journey is often hampered by inconsistent data structuring. Here you can find a way to centralize it all.
You continuously collect data; however there are still blind spots on your Customer Journey that affect your Datalake. Identify and optimize!
How do I build a comprehensive client profile, enriched with every touchpoint a single client may have had with different brands within a group?