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What is the next relevant action to make in order to optimize my media mix? How can I invest or save money on my marketing campaigns? Despite the level of sophistication of attribution solutions, marketing teams continue to question about these themes. Who can help them figure it out these issues?
In a cookie less context where the industry has to innovate, solutions offered by market publishers in the next months will involve the use of algorithms (artificial intelligence, AI). They will allow marketing team to better respond to various uses cases.
As your Customer Journeys become more complex, are you wondering how to decide which channel is the most effective? Click here!
How can you be sure that your online campaigns have impacted an offline conversion? Check out our ROPO (Research Online Purchase Offline) analysis
Personalization is important at every stage of the Customer Journey. Learn about these stages and how to build your marketing strategy around them.
There are a myriad of solutions out there to get beyond Last Click. The perfect attribution model must be out there too ! Let’s find it.
How do you know if your TV campaigns are having a real impact on the consumer? Defining their value-add can be tricky, but we have a solution.
The use of mobile applications is growing rapidly. Here you will find some tips to help you master this new data source.