Eulerian Blog:
Info, tips & tricks

What is the next relevant action to make in order to optimize my media mix? How can I invest or save money on my marketing campaigns? Despite the level of sophistication of attribution solutions, marketing teams continue to question about these themes. Who can help them figure it out these issues?

In a cookie less context where the industry has to innovate, solutions offered by market publishers in the next months will involve the use of algorithms (artificial intelligence, AI). They will allow marketing team to better respond to various uses cases.

Want to adapt your marketing attribution model to your marketing mix? Find out how to value the performance of your campaigns better here.

Wondering how to quantify the impact of your branding campaigns on your final conversions and revenue? Click here!

Finding the right marketing attribution model to value your channels is essential. This marketing attribution kit puts you on the right track!

The journey to conversion is getting more and more complex and switches casually from online to offline. We look at ways to keep up with your customer.

Faced with increases in adblocker use and the implementation of GDPR, how can we avoid damage to our data-driven strategy?

The unification of the customer journey is often hampered by inconsistent data structuring. Here you can find a way to centralize it all.