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Glossary

A – B – C – D – E – F – G – H – I – J – K – L – M – N – O – P – Q – R – S – T – U – V – W – X – Y – Z

A

  • AB Testing
  • Ad Server
  • Adblocker
  • Attribution model
  • Attribution view

B

  • Branding
  • Businesse Intelligence (BI)

C

  • CAC
  • Capping
  • Churn
  • CNIL
  • Conversion
  • Conversion rate
  • Cookie
  • Cookie-matching
  • CPA
  • CPC
  • CPI
  • CPL
  • CPM
  • Cross Channel
  • Customer Journey
  • Customer segmentation

D

  • Data analytics
  • Data Management Platform (DMP)
  • Data Science
  • Data-Driven

F

  • First-channel
  • First-party cookie

G

  • General Data Protection Regulation (GDPR)

H

  • Heatmap

K

  • KPI

L

  • Last-channel
  • Last-click
  • Lead
  • Lifetime Value
  • Linear model

M

  • Marketing Attribution
  • Marketing budget
  • Marketing Campaign
  • Marketing Channels
  • Marketing Performance
  • Markov (chain)
  • Mobile Attribution
  • Multi Touch Attribution (MTA)
  • Multi-channel

O

  • Omnichannel

R

  • Real view
  • Retargeting
  • ROI
  • ROPO
  • RTB

T

  • Third-party cookie
  • Time decay
  • Tracking
  • TV impact

U

  • U-shape

V

  • Viewability
  • Views

W

  • Web analytics

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