Eulerian
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Menu
  • Platform
    • Technology
    • Unleash the power of your data.
    • Attribution
    • Effectively manage your media performance.
    • Analytics
    • Analyze your marketing performance and adjust your objectives.
    • Activation
    • Optimize your digital marketing campaigns.
  • Solutions
    • Digital Marketing Manager
    • Acquisition & Loyalty Manager
    • E-commerce manager
    • Business Intelligence Manager
  • Rates
  • Partners
    • Trade & certified partners
    • Our connectors
  • About us
    • Jobs
    • Contact us
    • Company
  • Resources
    • Blog
    • White papers
    • Case study
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Eulerian
  • Platform
    • Technology
    • Attribution
    • Analytics
    • Activation
  • Solutions
    • Digital Marketing Manager
    • Acquisition & Loyalty Manager
    • Business Intelligence Manager
    • E-commerce manager
  • Rates
  • Partners
    • Trade & certified partners
    • Connectors
  • About us
    • Company
    • Jobs
    • Contact us
  • Resources
    • Blog
    • White papers
    • Case study
  • Free trial
  • EN
    • FR
    • ES
    • IT
    • CA-FR
    • CA-EN
Menu
  • Platform
    • Technology
    • Attribution
    • Analytics
    • Activation
  • Solutions
    • Digital Marketing Manager
    • Acquisition & Loyalty Manager
    • Business Intelligence Manager
    • E-commerce manager
  • Rates
  • Partners
    • Trade & certified partners
    • Connectors
  • About us
    • Company
    • Jobs
    • Contact us
  • Resources
    • Blog
    • White papers
    • Case study
  • Free trial
  • EN
    • FR
    • ES
    • IT
    • CA-FR
    • CA-EN

Glossary

A – B – C – D – E – F – G – H – I – J – K – L – M – N – O – P – Q – R – S – T – U – V – W – X – Y – Z

A

  • AB Testing
  • Ad Server
  • Adblocker
  • Attribution model
  • Attribution view

B

  • Branding
  • Businesse Intelligence (BI)

C

  • CAC
  • Capping
  • Churn
  • CNIL
  • Conversion
  • Conversion rate
  • Cookie
  • Cookie-matching
  • CPA
  • CPC
  • CPI
  • CPL
  • CPM
  • Cross Channel
  • Customer Journey
  • Customer segmentation

D

  • Data analytics
  • Data Management Platform (DMP)
  • Data Science
  • Data-Driven

F

  • First-channel
  • First-party cookie

G

  • General Data Protection Regulation (GDPR)

H

  • Heatmap

K

  • KPI

L

  • Last-channel
  • Last-click
  • Lead
  • Lifetime Value
  • Linear model

M

  • Marketing Attribution
  • Marketing budget
  • Marketing Campaign
  • Marketing Channels
  • Marketing Performance
  • Markov (chain)
  • Mobile Attribution
  • Multi Touch Attribution (MTA)
  • Multi-channel

O

  • Omnichannel

R

  • Real view
  • Retargeting
  • ROI
  • ROPO
  • RTB

T

  • Third-party cookie
  • Time decay
  • Tracking
  • TV impact

U

  • U-shape

V

  • Viewability
  • Views

W

  • Web analytics
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