Info, tips and tricks
What is the next relevant action to make in order to optimize my media mix? How can I invest or save money on my marketing campaigns? Despite the level of sophistication of attribution solutions, marketing teams continue to question about these themes. Who can help them figure it out these issues?
In a cookie less context where the industry has to innovate, solutions offered by market publishers in the next months will involve the use of algorithms (artificial intelligence, AI). They will allow marketing team to better respond to various uses cases.
Learn how first-party cookie collection allows you to optimize you marketing strategy in today’s climate of suspicion (e.g. Safari’s ITP, Adblockers).
Want to adapt your marketing attribution model to your marketing mix? Find out how to value the performance of your campaigns better here.
What consequences will the Safari’s latest ITP (Intelligent Tracking Prevention) have on first-party cookie collection?
As your Customer Journeys become more complex, are you wondering how to decide which channel is the most effective? Click here!
Has your single-touch marketing reached its limit? Do you want to move beyond last click? MTA (Multi-Touch Attribution) could be for you!
We talk about the 5 top marketing attribution challenges every company must overcome to reach the level of maturity you’ll need to successfully utilize AI.