Info, tips and tricks
Learn how first-party cookie collection allows you to optimize you marketing strategy in today’s climate of suspicion (e.g. Safari’s ITP, Adblockers).
Want to adapt your marketing attribution model to your marketing mix? Find out how to value the performance of your campaigns better here.
What consequences will the Safari’s latest ITP (Intelligent Tracking Prevention) have on first-party cookie collection?
As your Customer Journeys become more complex, are you wondering how to decide which channel is the most effective? Click here!
Has your single-touch marketing reached its limit? Do you want to move beyond last click? MTA (Multi-Touch Attribution) could be for you!
We talk about the 5 top marketing attribution challenges every company must overcome to reach the level of maturity you’ll need to successfully utilize AI.
Wondering how to improve the performance of your marketing campaigns? We explain how to improve your visibility with your crea
How can you be sure that your online campaigns have impacted an offline conversion? Check out our ROPO (Research Online Purchase Offline) analysis.